Donald J. Morgan is Managing Partner and primary contact for the company and our services.
Mr. Morgan has an MBA with an emphasis in Management Science and Research. He has lectured and taught at several leading universities and is a frequent guest speaker throughout the country on research techniques, consumer trends. He has also conducted seminars on research planning including focus groups and survey methods.
He has authored a number of articles and white papers on research methods, marketing and public opinion surveys. Most recently he was featured in American Marketing Association’s Marketing News.
Current professional associations include Marketing and Communications Executives International, European Society for Marketing Research, World Association for Public Opinion Research.
Mr. Morgan has served as a Chapter President of the American Marketing Association and served on a number of professional association boards.
Mr. Morgan is also active in non-profit and arts organizations.
He has also been featured in Time Magazine and on a CBS Television special on marketing research for the media industry. And he has contributed to the best selling business book titled The Brand Mindset by Duane Knapp, published by McGraw-Hill.
Mr. Morgan is an expert witness in litigation involving trade dress, marketing and advertising research, public opinion surveys and polls.