Capabilities & Services

Large and small, consumer or industrial, national, regional, local or international firms use our extensive research services. Our clients utilize a wide range of research services from the vary sophisticated multivariate analysis to simple questionnaires involving only a few questions on the customer experience.

Individual Services

  • Research consultation
  • Questionnaire design
  • Analysis Sample design
  • Research design
  • Focus group moderation
  • Statistical analysis
  • Computer data entry and tabulation
  • Field data collection services
  • Internet research services
  • Focus group facility usage
  • In-house educational seminars
  • Customer satisfaction research
  • Public Opinion Polls
  • Market research and analysis
  • Advertising research
  • Industrial market research
  • Market feasibility research
  • Site location analysis
  • Forensic research and expert witness testimony
  • Bilingual market research
  • Worldwide market research
  • Test marketing
  • Image and positioning research
  • Psychographic and lifestyle research
  • Market segmentation
  • Packaging research
  • Real estate market feasibility

Statistical Analysis

  • T and Z testing
  • Correlation
  • Analysis of variance
  • Factor analysis
  • Cluster analysis
  • Chi square
  • Regression and multiple regression
  • Discriminant analysis
  • Conjoint analysis

Segmentation Analysis

  • Descriptive Factors
  • Geographic
  • Demographic
  • Product Behavior & Usage
  • Causal Factors
  • Benefits
  • Attitudes/lifestyle
  • Activities
  • Level of involvement
  • Psychographic
  • Situational

Online Research Services

GMA also provides clients a comprehensive Internet research service enabling them to gain rapid access to the latest information available by topic, industry, market segment and trends.

Through online survey technology, GMA provides clients with the latest methods for conducting surveys via the internet including employee surveys, guest feedback surveys, public opinion polls, investor surveys and executive interviews.

In addition, GMA offers focus group research using online methods.

Bi-Lingual Research

As the USA continues to grow its rich cultural diversity, research must also respond. GMA regularly conducts Hispanic, Asian and European language interviews for clients who focus on exploring these population segments. GMA also employs our network of international affiliates to provide us the capability to conduct research in foreign countries using local language specialists.