GMA POLL
The GMA POLL is conducted quarterly by GMA RESEARCH using a random sample of households in the Puget Sound area. Counties included in the survey are Snohomish, King, Pierce and Kitsap. The sample size is 600 interviews with adults 18 years of age and older.

GMA conducts the poll using an online panel.
The GMA POLL carries a maximum error margin of +/- 4.0% for the total sample of 600 completed interviews.

Clients may add questions to the GMA POLL on a one time or multiple use basis. A number of clients have ongoing engagements with GMA RESEARCH to measure:
  • ADVERTISING IMPACT MEASUREMENT
  • BALLOT MEASURE POLLING
  • BRAND ASSESSMENT
  • BRAND AWARENESS
  • BRAND SWITCHING
  • BRAND USAGE AND BEHAVIOR
  • COMPETITOR ASSESSMENT
  • CORPORATE IMAGE AND PERCEPTUAL MAPPING
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  • CONSUMER TRENDS
  • CONSUMER CONFIDENCE
  • CRISES MANAGEMENT INFORMATION SUPPORT
  • CURRENT EVENTS IMPACT
  • ISSUE POLLING
  • NEW CONCEPT/PRODUCT TESTING
  • NEWS ITEM RECALL/RETENTION
  • POLITICAL POLLING
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For more detailed information on the GMA POLL contact Don Morgan, Senior Partner at 425.827.1251 or don@gmaresearch.com